The Journal

Execution

Why 70% of Interior Projects Fail at Execution—Not Design

The industry's dirty secret: beautiful designs are easy. Bringing them to life with precision is where most firms fail. Here's why execution breaks down and how to prevent it.

Materials

The Homeowner's Guide to Material Selection in Bengaluru

Climate, maintenance, and longevity—what to actually consider when choosing materials for your Bengaluru home. A practical guide beyond the glossy brochures.